Top 20 Marketing International News

2025-03-11 20:21:04

Here's a summary of top marketing news, focusing on international aspects where available, from today, March 11, 2025:

  1. Only 40% of marketing leaders called CMO, study finds: Research from Spencer Stuart shows the average CMO tenure at Fortune 500 companies was 4.3 years in 2024.
    Source: www.marketingweek.com
  2. BrewDog promotes top marketer to chief operating officer as it scraps CMO role: Lauren Carrol will continue to look after marketing, while taking on responsibility for people, digital, ecommerce, bars, and the US and German markets.
    Source: www.marketingweek.com
  3. Domino’s CEO: Loyalty scheme ‘widens the moat’ on the brand: The loyalty scheme, which is in the second phase of its trial, is acting to drive incremental frequency, says Domino’s UK CEO.
    Source: www.marketingweek.com
  4. How Vue worked with insights to overcome feeling ‘conscious’ about expanding into gaming: Vue brought its senior leadership into the process early and leaned on the expertise of colleagues to launch its gaming proposition.
    Source: www.marketingweek.com
  5. Analysts sceptical of Boohoo’s Debenhams Group rebrand: The business will shift to a marketplace model to aid the turnaround of its youth brands.
    Source: www.marketingweek.com
  6. What brands stand to gain by depicting more positive portrayals of masculinity: New research finds these campaigns are 38% more likely to have a positive impact on brand equity.
    Source: www.marketingweek.com
  7. ‘More complicated’: Uncovering the current state of the pitch process: Budget pressures, fragmentation of channels, intermediary pay-to-play fees and an “over-saturated” agency market, are making the traditional pitch process more “complicated and frustrating”.
    Source: www.marketingweek.com
  8. The AA appoints new CMO amid restructure to support transformation: Sarah Fuller headed up marketing at Nando’s UK & Ireland until last September.
    Source: www.marketingweek.com
  9. L’Oreal CEO plays down the impact of U.S. tariffs, says he’s ‘not overly concerned’: L’Oreal CEO plays down the impact of U.S. tariffs, says he’s ‘not overly concerned’.
    Source: www.cnbc.com
  10. Trump calls Tesla boycott ‘illegal’ and says he’s buying one to support Elon Musk: Trump calls Tesla boycott ‘illegal’ and says he’s buying one to support Elon Musk.
    Source: www.cnbc.com
  11. Generative AI reshaping teams, supermarket visits, influencers: 5 interesting stats to start your week: We arm you with all the numbers you need to tackle the week ahead.
    Source: www.marketingweek.com
  12. ‘Brands are by default suspicious’: Unilever’s new CEO identifies influencer marketing as key pillar of strategy: Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in communication “in which others speak about [its] brands”.
    Source: www.marketingweek.com
  13. How Virgin Money is ‘turning the lights back on’ with brand storytelling push: With its new brand proposition, Virgin Money is hoping to bring banking to life for customers and set the business up for success following its buyout by Nationwide.
    Source: www.marketingweek.com
  14. ‘Brand is the glue’: How Sky is transforming its business from the ‘inside out’: Sky is on a mission to embed brand within the organisation, with Sky Creative’s managing director Simon Buglione noting there should be no difference between internal and external perceptions.
    Source: www.marketingweek.com
  15. ‘Get a better bra’: One brand on tackling the ‘dismissiveness’ surrounding women’s health: With 93% of women saying they’ve had health concerns dismissed, Medichecks is looking to raise awareness of the issue and position itself as a “first step” for women frustrated by a lack of response.
    Source: www.marketingweek.com
  16. What Walgreens’ decline teaches us about the power and peril of marketing: For retailers and marketers alike, Walgreens is a cautionary tale, but also a playbook on how brands must evolve to survive.
    Source: www.thedrum.com
  17. OKX CMO Haider Rafique on challenging the image of crypto as the ‘wild wild west’: OKX CMO Haider Rafique on challenging the image of crypto as the ‘wild wild west’.
    Source: www.thedrum.com
  18. Inside Paramount+’s SXSW strategy: can an installation help win the streaming wars?: Inside Paramount+’s SXSW strategy: can an installation help win the streaming wars?
    Source: www.thedrum.com
  19. Trump raises Canadian steel, aluminum tariffs to 50% in retaliation for Ontario energy duties: Trump raises Canadian steel, aluminum tariffs to 50% in retaliation for Ontario energy duties.
    Source: www.cnbc.com
  20. Europe markets close lower; Stellantis drops 5% after Trump threatens Canadian auto manufacturing: Europe markets close lower; Stellantis drops 5% after Trump threatens Canadian auto manufacturing.
    Source: www.cnbc.com