Top 20 Marketing International News
2025-04-28 02:33:10
Here's a summary of recent marketing news:
- Unilever's CEO Focuses on the '4Vs' of Social Media: Unilever's CEO is urging marketers to concentrate on four key areas within influencer marketing to boost success.
Source: www.marketingweek.com - Consumer Confidence Drops Amid Economic Worries: Consumer confidence is declining due to concerns about the global economy.
Source: www.marketingweek.com - P&G Prioritizes Innovation: Procter & Gamble is increasing its investment in innovation and maintaining advertising spending to navigate economic uncertainty.
Source: www.marketingweek.com - ASOS Rebalances Marketing & Loyalty: ASOS is shifting away from performance marketing to reconnect with customers through a revamped loyalty program.
Source: www.marketingweek.com - Marketing Effectiveness Skills Gap: Over half of brands are experiencing a skills gap in marketing effectiveness.
Source: www.marketingweek.com - Google Ditches Opt-Out for Third-Party Cookies: Google has abandoned its plan to introduce a third-party cookie opt-out option.
Source: www.marketingweek.com - Tesla's Brand Image Affected by Elon Musk: Elon Musk accuses "paid" protestors of damaging Tesla's brand image as profits decrease.
Source: www.marketingweek.com - Hotels.com Relaunches with New Mascot: Hotels.com is relaunching its brand and introducing a new mascot to boost brand awareness.
Source: www.marketingweek.com - Sainsbury's Value Position: Sainsbury's emphasizes its "strongest ever value position" as sales increase.
Source: www.marketingweek.com - Marketing Recruitment Intent Slumps: Marketing recruitment intentions have decreased to a four-year low.
Source: www.marketingweek.com - ABTA Credits Marketing for Soaring Trust: ABTA's marketing efforts are credited with boosting trust in the organization.
Source: www.marketingweek.com - Tesco Brand Perception Boost: Tesco is committed to enhancing its value proposition as brand perceptions rise.
Source: www.marketingweek.com - Aldi Overtakes Asda: Aldi has surpassed Asda to become the UK's third-largest food and drinks retailer.
Source: www.marketingweek.com - Performance Marketing Skills Gap: Over half of brands are facing a skills gap in performance marketing.
Source: www.marketingweek.com - X Revenue Decline: X (formerly Twitter) experienced a significant revenue decline in the UK following Elon Musk's takeover.
Source: www.marketingweek.com - Verizon's CMO on Product Control: Verizon's CMO discusses the benefits of adding product to the marketing remit.
Source: www.marketingweek.com - LVMH Brand Investment: LVMH is continuing to invest in its brand despite a sales decline.
Source: www.marketingweek.com - Peroni Launches Loyalty Scheme: Peroni has launched a loyalty scheme to drive preference in the beer category.
Source: www.marketingweek.com - Spotify Hires Agency Vet Jeremy Wirth: Spotify has hired Jeremy Wirth as Global Head of Creative.
Source: www.adweek.com - NFL and Adobe Team Up: The NFL and Adobe are partnering to personalize the fan experience.
Source: www.adweek.com